A professional organizing firm needed to come up with a web solution to attract to four different target markets. Here’s a list of their key website objectives:
- A home page that emphasizes the company’s four separate services and provides easy navigation to each service
- A way to emphasize their professional experience and creditials
- A highly visible means to get site visitors to sign up for the newsletter
- A contact page that gives visitors several contact options including a contact form
- Good search engine optimization and high rankings on the search engines
- Google Analytics setup
The Solution
A graphic designer was selected who had experience creating similar business websites with a design style that appealed to the client. The designer came up with a layout and design for the home page that gives each service its own individual box and unique look. At a glance, the site visitors can quickly determine the exact services provided and quickly navigate to their service of interest.
The need to emphasize their professional experience was achieved with the “Why Choose Us” section of the home page and by including banner images of the firm’s credentials and professional organizations in the sidebar.
The newsletter graphic was embedded into the header to provide maximize visibility and linked to a page to further sell the sign-up benefits. Finally, a Constant Contact sign-up form was embedded into the bottom of the page.
The contact page was built to give the visitor as many contact options as possible. The contact form includes a drop down menu bar so the prospective client can easily clarify their needs.
Each website page was optimized to rank high on the search engines. Additionally, local search engine optimization was set up to get even greater visibility.
Finally, Google Analytics was put in place so the website traffic could be monitored.
Testimonial
I am so pleased with my new website and working with Tom Todd of T2 has been such a pleasure. He was patient beyond words, prompt with every single aspect of the delivery and he really knows Word Press! He is an excellent teacher and really takes the time to make sure his clients understand the process. I highly recommend him to anyone who wants to improve his/her current website or to start from scratch as I did and build it from the ground floor up. Tom is great at following-through and his marketing background is impressive. All in all, he has been absolutely WONDERFUL with a capital W to work with! Affordable, prompt and you get far more than expected when you work with Tom of T2. Kim C.
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