A digital marketing start-up wanted a robust website to showcase their services and marketing experience to potential customers. Here’s the list of what they wanted from their website:
- A website that looks like a professional business website, not a typical blog website
- Easy to add and update content
- Good search engine optimization
- Highly visible contact information and newsletter sign-up form
- Ability to easily add current news stories and posts that would be of interest to prospective clients
The Solution
This 28 page website was created as a joint project with the company’s independent graphic designer. The designer created the header, all images, and the graphic specs for the layout, font styles and color scheme. The blank canvas theme Thesis was the perfect solution to meet all of the designer’s exact specifications.
With so many pages, the first challenge was to avoid drop-down menus that are too long. The solution was to develop custom stacked horizontal menu bars. So instead of a drop down menu, the sub-pages appear horizontally below the parent tab. Page content is never covered up. An additional benefit of the stacked navigation bars is that site visitors can see all the sub-pages of the parent page without having to activate a drop-down menu.
The Thesis theme is considered to have the best search engine optimization among all WordPress themes. However, the success of a website’s optimization is as much in the SEO knowledge of the developer as it is in the web technology. Bottom line, this website is fully optimized.
In order to achieve the mission of highly visible contact information, three separate contact options were added. First, a ‘Contact-Us’ form was added to the top of the widget sidebar for every page. Next, a ‘Ring Me’ button was added to the bottom of every page, with the exception of the home page. Finally, the company’s snail mail address and phone number were added to the ‘About Us’ page.
The newsletter sign-up form was added to the bottom of the sidebar so it would appear on every page. The newsletter submit button takes the site visitor to a custom thank you page. With WordPress, site visitors can signup for newsletters without ever leaving your website. The information is seamlessly transferred to your email marketing company, such as Constant Contant or AWeber.
Testimonial
I’m very pleased with Tom’s work on our site. For us it was a matter of speed to market. Tom brought a number of ideas to the table and always thoroughly researched options and alternatives. Follow through was excellent and as others have stated, Tom always goes the extra mile. Eric L.
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